FULL WSJ ARTICLE OF THE HUB NETWORK REBRAND TO THE
"DISCOVERY FAMILY NETWORK"
Source Link Here (The subscription issue of $12/week may have prevented those from accessing the article)
For anyone who has trouble viewing this article due to subscription hassles, and who are worried about the fate and future of the Hub/Hasbro shows like My Little Pony: Friendship is Magic, Littlest Pet Shop, and the Transformers shows, this full screenshot may clear things up on how the Hub Network’s rebrand would aim at broadening its audience, and keep the shows unharmed for the next year.
Surely, using a premium channel tactic for viewers to pay extra for the Hub prevented them from watching the Hub Shows, hindering the ratings for it, and the fact that many kids or adult fans are watching their shows more online (via Legal Streaming Sites or Netflix) than on TV (We know how Korra went through that fate).
Hasbro still owns the rights to the shows since the toy sales for each of them are the main drive to sustain profitability for them, plus international sales, online ratings (Nielsen stepping up expanding to viewings habits online), comics, etc.
By the next year MLP Season 5, LPS Season 3, and the new Transformers Robots in Disguise First Season are completed, Hasbro Studios may be considering moving to another network such as Cartoon Network, or Netflix as online only animated shows.
Yeah, we’ve entered Korra territory when business models have changed to focus on viewers both online and TV wise. Hopefully, these shows mentioned would still go on so long as toy sales are doing well.
Korra’s Online TV Transition News for more details along with the changing of viewing habits in today’s generations of viewers.